Hey there! It’s me again,
Tarek
I am passionate about creating products that users love and that drive business success. I bridge the gap between user needs, technical feasibility, and business goals, leveraging my academic background in Human-Computer Interaction, AI, and Software Engineering, combined with over 6 years of professional experience in UX design & research, and technical project management.
Project Management and Technical Work
I led both product and technical tasks—defining roadmaps, planning sprints, and writing & reviewing code. I worked on coordinating with cross-functional teams to bring applications that now have hunderd of thousabds till millions of users in the German and European markets, including HeyObi, HeyObi Profi, and Aldi Nord.
Design and Research Work
I focus on product strategy and design, helping clients solve critical business challenges through deep user understanding. I apply both qualitative and quantitative research methods, combined with design thinking—not just to identify issues, but to translate insights into actionable improvements with measurable results.
Below are selected examples of my research and design work for clients like Pamela Reif, Aldi Nord, and KFZ24. (Please note: Only high-level project information is provided here. For a deeper look into my approach and detailed work, feel free to contact me.)
Aldi: When Innovation Meets Reality: Lessons from the Scan & Go Usability Testing at ALDI Nord
Pamela Reif App: Streamlining Customer Support: Product design that reduced resolution time by 60%
KFZ24: Driving Insights into KFZ Innovation and Improving Mobile Usability
Ever tried finding and booking a wedding venue? It’s often frustrating, time-consuming, and confusing. In my personal concept, I tackle this challenge—showcasing how I apply research, strategy, and design to solve real user problems.
Take a look and see my approach in action.
Let's get in contact!tarek.hassan.it@gmail.com
Location
Cologne, Germany