Hey there! It’s me again,
Tarek
I am passionate about creating products that users love and that drive business success. I bridge the gap between user needs, technical feasibility, and business goals, leveraging my academic background in Human-Computer Interaction, AI, and Software Engineering, combined with over 6 years of professional experience in UX design & research, service design, and technical project management.
Product Owner for ALDI International: Turning Retail Data into Better Assortment Decisions
I am a Product Owner at ALDI International, building a data product that helps teams decide which products to sell in stores and how many different items each category should include.
The product turns scattered reports and manual spreadsheets into clear, reliable recommendation system that support planning and buying decisions to improve profit by 5% (what to include, what to remove, and where to focus).
I work closely with business stakeholders across different countries (UK, Germany, Austria, Australia, and USA) and with Data Science and Engineering teams to define the vision, roadmap, and success metrics, and to deliver improvements step by step.
For more information about this project feel free to contact me. I will be happy to give you a private walkthrough.
Project and Technical Management
I led product and technical teams— from roadmaps and sprint planning to KPI tracking — helping Android and iOS apps like HeyOBI, HeyOBI Profi and ALDI Nord reach millions of users across Germany and Europe.
LLM-powered Generative Conversational AI Product Management
At Union Investment (a leading German asset manager with over €500 bn AUM), I led design & validation of VisuaVest LLM-powered generative conversational assistant for investor onboarding and support — from research and prototypes to release managment and monitoring.
Result: +15% onboarding sign-ups.
For more information about this project feel free to contact me. I will be happy to give you a private walkthrough.
Take a look at some of the cases
As a Senior Consultant at Reply, I focused on product vision and strategy—helping leading European and German clients solve critical business challenges through deep user understanding. I employed qualitative and quantitative research methods alongside design thinking to not only identify problems but translate insights into actionable improvements, and measurable outcomes.
Below are selected examples of some of my work for clients like Pamela Reif, Aldi Nord, and KFZ24. (Please note: Only high-level project information is provided here. For a deeper look into my approach and detailed work, feel free to contact me.)
Mobile Scan & Go: When Innovation Meets Reality: Lessons from the Scan & Go Case
Pamela Reif App: Streamlining Customer Support: A solution that reduced resolution time by 60%
KFZ24: Driving Insights into KFZ Innovation and Improving Mobile Usability
Personal Concept & Methodology
From concept to high fidelity Figma designs. Check my personal concept and designs for finding and booking a wedding venue.
It’s often frustrating, time-consuming, and confusing. I tackle this challenge—showcasing how I apply research, strategy, and design to solve real user problems.
Design & Engineering Toolkit
Jira · Confluence · Git · Android Studio · Xcode ·Postman · LangChain · OpenAI APIs
Miro· Figma · Google Analytics · Lookback · Maze· SurveyMonkey · Hotjar · CondensLet's connect!tarek.hassan.it@gmail.com
Location
Germany